Edinger’s sports store: A success story

“There is nothing bad that doesn’t also have something good in it” — this is probably the best way to describe the creation of the TV program “Edingers Sporthoagascht.”

At the lowest point in February 2021, when it was slowly becoming clear that the winter season would be canceled altogether, we met at the sports shop with Tyrolean journalist and reporter Kurt Bernard for a discussion about our 2021/22 marketing strategy. Facing the ruins of the winter season, it quickly became clear to all of us that our tried-and-tested marketing strategy would only have limited success. On the one hand, the massive loss of revenue had severely restricted our budget; on the other, this was precisely the right time for something new! “What do you think of an interview-based format with changing guests?” With these words, Edingers Sporthoagascht was born. KBTV takes care of the technology and platform, while we find the guests for discussions on all the sports topics that currently concern us.

The result has been high-caliber and engaging dialogues designed to take viewers out of their everyday lives for a short time and give them insight into the respective world of the athlete.